Email Marketing & Opt-in-List, Profit

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Opt-in Lists - Lesson 5

Using an opt-in function in emails is a great way to get people to voluntarily subscribe to your newsletter or sign-up to receive communication from you. Because viewers are opting-in to being placed on your mailing list, any communication that you send them can in no way be considered spam. When users have opted-in to your mailing list they have given you permission to contact them and send them information on your product or service. This is a great opportunity to build a relationship with your prospective clients as you can notify them when you have new products, information, or resources available on your website.

When you create your opt-in functions, aim to collect as much information about your prospective client as possible. The basic information you should collect should include the first name, last name, and email address. Where possible, try and get a phone number. Any further information you can gather would be great, but make sure that you don't turn your prospective client off by asking too many invasive questions. A good way to deal with this is to ask the other questions you would like answered but make answering them optional. You will find that you will get the best results if you can give away something for free like a newsletter, e-book, sample etc. The aim is to entice the audience to give you accurate information and get as much of it out of them as possible.

Use the details you get to start building a database of potential clients. Once you have established rapport and gained the trust of these people, it is easier to sell to them in the future. When your database is big enough you will have others who would want to buy or rent your database.